Free Range Library indexes last updated 15:41, 28/06/2018
This form allows you to search the resource IDs and resource titles of the files in the Free Range Library. If a full match to a key cannot be found, a list of partial matches is returned.
Opinion Leader Research, 2003
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|Resource title||The New Persuaders: the changing nature of influence|
|Author(s)||Viki Cooke and Deborah Mattinson|
|Publication/ source||Opinion Leader Research|
|Summary text/ abstract||Influence has changed dramatically. Politics, big business, the media and religion no longer possess the power to influence public opinion in the manner that they once did. The public has become savvy at decoding marketing messages. Today organisations who use marketing communications need to find new methods of getting their message across. The general public is still interested in politics, business, the media and religion. However the public is far more likely to debate and scrutinise messages delivered by these organisations.|
|Library categories||Anarchism & Action, Direct Action & Protest, Politics, Simplicity|
The New Persuaders: the changing nature of influence [413.9 kilobytes]
This file is not located within the Free Range Activism Website