'Punk' is support, not competition

Ideas for a newsletter had been kicking around The Free Range Network for some time. What has spurred us to getting-it-done isn't the recent 'corona-meltdown' of social media, but the realities, or rather "externalities" of 'The Green New Deal'.

'WEIRD' is a space where older, ‘deep ecological’ ideas and new ecological research meet. The radical ecological message that emerged in the 1950s, centred around technology and what it does both to us and the world around us, is far more relevant now than it ever has been.

More practically, the newsletter will provide a space where we can document the Free Range Network's recent work and discussions on current ecological issues.

Why call it 'WEIRD'?

We have been asked why we chose to call this newsletter, 'WEIRD'? Why do we use a "negative" label to define our work? The answer is really two ways of expressing the same perspective on the modern world – and how that world seeks to define a role for us which we reject.

One of the founding magazines of digital culture, first published in 1993, was WIRED. Certainly in the 1990s, WIRED's techno-utopian content fed into the rising economic and political power of Silicon Valley, and of the (then small) companies which were creating the new 'digital economy'.

In one sense this newsletter represents the opposite of that viewpoint – for which you need only shift one letter in 'wired' to the left to express how that view is regarded by mainstream tech. culture.

The more practical reason for this label, however, was the little discussed acronym that the title represents. 'WEIRD' first emerged as a criticism of the bias within modern psychological research, skewed by consumerism and the political values that the modern western lifestyle represents. The 'WEIRD' acronym labels these biases, and how they distort debates:

'The Self-Checkout is this way. No thanks, I don't work here'

For example, a 2008 study found that 96% of the participants in psychological research studies were 'WEIRD' – even though this group is only 12% of the global population. Often, they were students from American universities, which skewed the sample even more as only a third of US citizens go to university. Problem is, many Western governments use the results of such studies to decide educational, economic, or social policy for everyone else in society.

One less-well-used definition of ‘consumerism’ is: "The inability of a person to critically discern their needs from their wants under a systematised psychological assault on their freedom to choose."

The five factors making up WEIRD represents a source of cognitive dissonance – a contradictory set of ideas which cause people stress and confusion when they try to understand what they are told, and what they personally experience or feel.

'What can we do to stop living in fear?... CLICK!'

For example, WEIRD people could be considered 'rich' in global terms. Yet in their own nation they are subject to economic pressures as a result of debt, or high living costs that lower their perceived standard of living. Likewise people might celebrate 'education', but that education may also tell them that their world is collapsing as a result of their affluent lifestyle.

The media reflects consumer values, obviously; economic values underpin their business model. But that debate in-turn assumes a political constituency to support that lifestyle, when in fact no such homogeneous constituency exists. There are a diversity of reasons people might believe in economic growth, or fiat money, but that doesn't mean they share those reasons with the people at the top making decisions about the economy.

In the absence of people being able to judge their essential needs for well-being, that debate largely takes place without any opposing point of view. That failure to challenge assumption then means, from on-line banking to on-line public services, the majority of people are forced into a certain ways of living, even if it doesn't represent the best or most desired option for them as an individual.

And so our response is, 'WEIRD': A journal that reflects these realities, challenges them, and looks to find a way to move beyond this highly manipulated, controlled, and eco-suicidal culture.

This journal is deliberately 'hardcopy-only'

'WEIRD' is a deliberately off-line publication; though available as a PDF for download, our intent is that it should be primarily shared and read off-line.

To support this each edition will be published as:

There are a number of reasons for this:

'If in doubt, try neoluddism' graphic

Partly it is in reaction to the operation of surveillance capitalism, and its innate link to the policing of thought and communications in society. Hard-copy is far more difficult to control technologically, through filtering, or taking-down on-line services. This is why, given the 'challenging' nature of this content, we encourage everyone to download and print-off/photocopy 'WEIRD' and give it away.

Mainly though, the issue here is psychological. At the core of this initiative we're encouraging people to 'disconnect their perceptions' from technological mediation (and thus invisible intervention and subversion!). For this reason an off-line publication is far more useful than an on-line one.

August Landmesser, or Gustav Wegert, Hamburg, 1936
Can you spot the 'free range' thinker in this gathering?

More importantly, our focus on producing 'WEIRD' is to cover issues that practically influence our daily life – and so the articles in 'WEIRD' seek to challenge common actions and preconceptions which obstruct or hinder personal change. The increasing dependency upon technologically-mediated media is clearly a major part of that.

As part of the 'WEIRD' project we will be producing stand-alone articles/posters that extend themes in each edition, to illustrate key issues in luddism, simple living, and anarcho-primitivism. These will be posted here as & when they are released.

Reproducing, sharing, & using the journal

'WEIRD' is distributed under an open license – the Creative Commons Attribution Non-Commercial Share-Alike License (see the copyright page for full details).

This means:

It's time to unhinge the wheels of progress

If you've any queries about re-using our content, or you are a commercial publication seeking permission to use our content, then please get in touch with us for further details.


'Educate, Agitate, Organise' graphic

Being ‘off-line’ this is not interactive, nor does it have a social media ‘presence’.

If you have any comments on the content of 'WEIRD' please email frn§fraw°org*uk (replacing '§', '°', and '*' symbols with the appropriate character)..

If you would like to get involved with the Free Range Network, or you have something you think might fit into a future edition of 'WEIRD', you should email the usual Free Range Network email address – frn☮fraw°org°uk.

jump back to the top of the page

The Free Range Network logo
The Free Range Network logo